ABOUT ARTIFICIAL FLAVOR the COMPANY

In 2005, Artificial Flavor introduced retro-inspired underwear built with modern fabrics and comfort. The San Francisco label got serious props from big Hollywood boutiques to the average American guy, and most recently, The Today Show, for reinventing the look of briefs and boxers.

Naturally, the company got interested in tinkering with outerwear. Artifical Flavor is proud to present premium loungewear for men in the Spring of 2007

John , Pres & Chief of Staff

John combines unrelenting drive and energy that pushes Artificial Flavor into being a truly modern menswear company. He's got a pulse on every aspect of the company, from sales and marketing to production and logistics. John spent several years in the fashionless, motionless, cubicle-divided world they don't tell you about in college. His zeal for new ideas spurred him to create Artificial in 2004. He graduated with a B.A. in Business Management from Merrimack College.

Marcus, Dealmaker in the VIP Room

Marcus commands the matter/anti-matter world of sales and creative for Artificial Flavor. He's the maverick behind the scientology of design in many of the collections, as well as getting the growth of the company on constant track. Marcus hopes someday his degree in Biopsychology from UC Santa Barbara will pay off.

Lawrence , Smooth Operator

Lawrence "the Law" Roberts gets the props for trafficking Artificial Flavor worldwide. He sources the materials, manufacturing operations, and lines up all the partners. Law is passionate about customer experience and strives to find only the best raw goods for production. In the last two years he's developed a serious green tea addiction while running operations.

Antonio, Bling Officer

Antonio draws on a dozen years of Wall Street experience in his role as the money man and legal ninja of Artificial Flavor. He brings the New York jungle to San Francisco with his past experience co-founding a retail company in Manhattan. Antonio graduated from Villanova University and holds an MBA from UC Berkeley.